{
  "formatVersion" : 1,
  "passTypeIdentifier" : "pass.com.pawplanet.storecard",
  "serialNumber" : "E5982H-I2",
  "teamIdentifier" : "A1B2C3D4E5",
  "organizationName" : "Paw Planet",
  "logoText" : "Paw Planet",
  "description" : "20% off premium dog food",
  "barcode" : {
    "message" : "fooo",
    "format" : "PKBarcodeFormatQR",
    "messageEncoding" : "iso-8859-1"
  },
  "storeCard" : {
    "primaryFields" : [
      {
        "key" : "offer",
        "value" : "20% off",
        "label" : "Any premium dog food"
      }
    ]
  }
}